Supporting the modern active consumer
National Fitness Day is a great opportunity to look at how supplement brands can support consumers beyond the workout itself. Today’s active consumer is increasingly interested in supplements that support performance, muscle function, recovery and everyday wellbeing.
For brands, this provides opportunities to develop targeted formulations that address different stages of an active lifestyle.
Key ingredients for active-lifestyle formulations
Creatine is one of the most established ingredients in sports nutrition and is widely used in formulations targeting exercise performance. Creatine increases physical performance in successive bursts of short-term, high-intensity exercise. [1]
Magnesium is an important mineral for active-lifestyle formulations, with research highlighting its role in muscle function, energy metabolism and exercise-related physiological processes. [2]
Electrolytes such as sodium, potassium and magnesium play important roles in maintaining fluid balance and normal physiological function, making them particularly relevant to hydration-focused products for active consumers. During exercise, fluid and electrolyte losses through sweating can vary depending on exercise intensity, duration and environmental conditions, highlighting the importance of appropriate hydration strategies for physically active individuals. [3]
Vitamin D is an important nutrient for active consumers, with research highlighting its role in muscle function, bone health and immune function. Maintaining adequate vitamin D status may be particularly relevant for physically active individuals, with research exploring its potential relationship with muscle performance and recovery. [4]
Adaptogens and botanical ingredients are increasingly being investigated for their potential role in exercise performance and recovery. Ashwagandha has been associated with improvements in strength, muscle development and endurance, while Cordyceps has shown potential for supporting aerobic performance. Schisandra has also demonstrated promising effects on muscular strength, particularly in older adults. In addition, curcumin from turmeric has been investigated for its potential to support recovery following exercise by influencing markers associated with muscle damage and inflammation. [5]
The key is not simply choosing popular ingredients, but developing a formulation where ingredients, input levels, format and product positioning work together.
From formulation to finished product
At Redrose Nutraceuticals, we help brands turn supplement concepts into production-ready products.
Our capabilities include:
- Ready-to-market house formulations for faster launches
- Bespoke formulation development aligned with your brand and target market
- Access to a wide range of vitamins, minerals, botanicals and functional actives
- Capsule and tablet manufacturing in multiple sizes and strengths
- Private label and contract manufacturing
- Automated, retail-ready packaging, including round bottles and postal-friendly pots
- Technical support on ingredient combinations, formulation and production feasibility
Softgel packaging may also be available depending on current stock and requirements – contact our team to discuss your project.
Manufacturing Standards You Can Trust
How a supplement is made is just as important as what goes into it. Redrose operates to internationally recognised standards, including FSSC 22000, GMP and FDA registration, with certifications covering Organic, Halal and Kosher production requirements.
This gives brands a strong manufacturing foundation as they develop products for today’s increasingly diverse supplement market.
Ready to develop your next active-lifestyle supplement?
Whether you have a finished formulation or simply an idea, Redrose Nutraceuticals can support your journey from concept to shelf.
Talk to our team about your next performance, recovery or active-wellness supplements and discover how our formulation and manufacturing services can support your brand.
Get in touch with Redrose Nutraceuticals today to discuss your requirements.
Your manufacturing partner from concept to shelf.
Disclaimer
Our blog content is for professional use only and reflects our B2B model. It provides general information, not regulatory compliance advice or nutritional/health claims. These products are not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider before starting any supplement regimen. While we strive for accuracy at the time of posting, food laws and regulations may change, and posts may not always be updated. As a global nutraceutical contract manufacturer, Redrose does not provide regulatory compliance advice. We recommend consulting an independent regulatory advisor to ensure compliance with target market regulations. Redrose assumes no liability for actions taken based on this content.
References:
[1] https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2011.2303
[2] https://pmc.ncbi.nlm.nih.gov/articles/PMC11557730/
[3] https://www.mdpi.com/2076-3417/16/6/2967
[4] https://www.mdpi.com/2072-6643/15/20/4377
[5] https://www.sciencedirect.com/science/article/pii/S2772632023000181